Leah McCrum has been in the insurance industry since 2001 while attending UNF. She completed an internship at FIRST COAST NEWS (local news station) and quickly found a department where she excelled -  Consumer and business advocate with the, infamous, KEN AMARO!  He taught her how to troubleshoot problems and ultimately SOLVE, if possible.  He taught her about all types of various businesses, laws and regulations which would later be a valuable skill working in commercial lines insurance.  She especially enjoyed helping people, business owners that were major facing challenges that could have had detrimental consequences.   

After graduation, she was immediately offered a partnership at the insurance agency and was honored to accept the position at the same independent insurance agency with Rick Boechat and Brandy McCaul, named "Jax City Insurance Group Inc".  Previously located at 9943 Beach Blvd.  across from the famous orange dinosaur.  The agency operated from that building from 2000-2017.  Once the building was sold, they were working remotely until a commercial space was available and fit our needs.  We were one of the first agencies to work in this virtual setting, utilizing technology to communicate with their clients or travel to the insured if necessary.

Unfortunately, Rick unexpectedly passed in 2009 and probate forced us to change the name, hence "NEW Jax City Insurance Inc.". Brandy and Leah decided to change the business plan, especially facing these tremendous challenges (economy, extremely competitive industry and other major disadvantages from Rick's unexpected passing.  We decided to specialize in COMMERCIAL LINES (less competitive) and attracted small business owners who eventually brought their personal lines to our agency to keep everything under one roof.   We did all this without ANY traditional marketing or advertising.  We either cross-sell products to a current client or acquired a new one by referral or word-of-mouth.  Once again, focusing on client's needs and maintaining a good reputation.  

After LONG HOURS, hard work and dedication, we developed a couple niches and were able to offer our clients even more options.  Personalized and tailored insurance products specifically for their needs.  As a result, our loss runs were very low, and RETENTION was at an all-time high.  As a result of those numbers, we had finally received opportunities to become appointed and represent well-known carriers that are A-rated with AM BEST and financially stable such as: PROGRESSIVE, FRANK WINSTON CRUM and more.  That meant better coverage, rates, options and ultimately allowed us "cherry-pick" clients that we knew would bring in good business for the carriers and a good "fit" for our agency.   

We've always been major advocates for our clients and continue to treat them like family, solve problems and better yet, provide solutions. This strategy not only gave us our edge, but it separated us from the captive (State Farm) or franchise agencies (Brightway).

Most consumers do NOT want, pay or have had a bad experience with insurance so we go out of our way to make purchasing, managing and staying compliant is as easy, convenient and affordable as possible.  If we don't have a market for a certain vehicle, home or business, we work with other agencies to compare and offer the client the best option.  We will even facilitate purchasing from a different agent because a client's trust and proper coverage is our #1 goal and mission statement.  We strive to serve the public fairly and ethically.  No matter our commissions.  Looking for ONE agent for all your insurance needs, give us call, email, text or whatever your prefered method of contact is, we'd love to help!!


Leah is licensed in FLORIDA, GEORGIA, NORTH and SOUTH CAROLINA.  Contact us today!